MAY 2017

WINNING IN NIGERIA: PHARMA’S NEXT FRONTIER

Amid the country’s downturn, should companies still be looking here for growth? Yes—and we can learn five lessons from players getting it right today. Five years ago, Nigeria’s strong economic growth sparked a burst of enthusiasm about opportunities in its pharmaceutical market. Yet capturing that promise has proved harder than expected, with many multinationals struggling… Continue reading WINNING IN NIGERIA: PHARMA’S NEXT FRONTIER